On the Fly – Insights, Ideas & Inspiration
Your go-to source for the latest trends, tips, and success stories in branding, promotional products, custom apparel, and print solutions. Whether you're looking for creative marketing ideas, expert insights, or behind-the-scenes looks at our work, we’ve got you covered.
Industrial Print Solutions
Decals & Labels

What Decal Material Lasts Longest Outdoors? A Spec-by-Spec Comparison
The longest-lasting outdoor decal is cast vinyl under a UV-stable overlaminate, which 3M rates at 8 years for its standard printed-and-laminated construction. Polyester with a polyester overlaminate runs 5 to 8 years. Polymeric calendered vinyl falls well short of both, and economy monomeric film can be finished inside a year. But the material is only half the answer — orientation, climate, and how the decal fails matter as much as what it's made of.
Decals & Labels
Industrial Print Solutions
Promotional Products

Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table)
Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table): Choose kiss-cut labels when they'll be peeled by hand off a backer or fed from a roll or sheet, or when the shape is anything but a plain rectangle. Choose butt-cut when the label is rectangular and volume, speed, and unit cost decide the job. Kiss-cut buys flexibility; butt-cut buys throughput. Everything below is detail on that one rule.
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3 Ways to Increase Brand Presence with Custom Calendars
Did you ever wish you could post your own advertisement on the office wall of your customers, or better yet, your prospects...
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3 Facts that Take the Pain out of Ordering Custom Promotional Products and Apparel
Take a look at your outfit today. Where did you buy it? Why did you choose it? Did you go for comfort or brand recognition...
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The Mighty Pen (and why it's still so powerful and popular in the 21st century)
Being trendy is important, but not always the only choice, even when it comes to marketing.
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The Anatomy of a Trade Show Booth
The trade show you're attending is coming up fast, and your psyched. You already have your wardrobe picked out and have mapped out all the restaurants you want to visit while you're out of the office. (Thank you, Yelp.)
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Marketing With Music
First comes the steady beat. Thump. Thump. Thump. Thump. Then enters the familiar tones you know so well
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Marketing Smart with Trade Show Giveaways
It's time to let go. Let go of whatever poor experience you've had with promotional products and giveaways...
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How To Choose the Best Custom Hat
Nearly anyone with an affinity for hats can tell you that they are much more than an accessory...
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Finding the Right Trade Show Booth or Display for You
Your boss calls you into her office. Your palms are clammy. Beads of sweat are forming on your brow. You shut the door...
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Flywheel Fellowship: A visit from FCA Ukraine
For most Americans, the Golden Rule is a well-known, universal philosophy: treat others the way you want to be treated. But in Ukraine...
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Connecting with Trade Show Visitors
When was the last time you struck up a conversation with a stranger...
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39 Most Wanted Corporate Gifts
Rather than guess what your customers or employees would enjoy this holiday season...
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5 Boss Bags that Add Meaning to your Marketing
There's nothing else like it. It's that feeling you get when you hit a new trailhead or book a ticket to a new country. That thrilling...
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