Being trendy is important, but not always the only choice, even when it comes to marketing. New, flashy items can be eye-catching, but there is a reason--actually several--why one traditional promotional product is still king.
The ballpoint pen is one of the most popular marketing solutions today. It even continues to make headlines with its time-honored traits. As reported by Promotional Products Association International, the White House just doubled its order of gold-plated pens from Cross, a tradition maintained since the days of Gerald Ford.
If you're on the fence, check out these 5 undeniable qualities of why to consider including them in your promotional efforts.
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