The Mighty Pen (and why it's still so powerful and popular in the 21st century)

Being trendy is important, but not always the only choice, even when it comes to marketing. New, flashy items can be eye-catching, but there is a reason--actually several--why one traditional promotional product is still king.

The ballpoint pen is one of the most popular marketing solutions today. It even continues to make headlines with its time-honored traits. As reported by Promotional Products Association International, the White House just doubled its order of gold-plated pens from Cross, a tradition maintained since the days of Gerald Ford.

If you're on the fence, check out these  5 undeniable qualities of why to consider including them in your promotional efforts.

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