On the Fly – Insights, Ideas & Inspiration
Your go-to source for the latest trends, tips, and success stories in branding, promotional products, custom apparel, and print solutions. Whether you're looking for creative marketing ideas, expert insights, or behind-the-scenes looks at our work, we’ve got you covered.
Industrial Print Solutions
Decals & Labels

What Decal Material Lasts Longest Outdoors? A Spec-by-Spec Comparison
The longest-lasting outdoor decal is cast vinyl under a UV-stable overlaminate, which 3M rates at 8 years for its standard printed-and-laminated construction. Polyester with a polyester overlaminate runs 5 to 8 years. Polymeric calendered vinyl falls well short of both, and economy monomeric film can be finished inside a year. But the material is only half the answer — orientation, climate, and how the decal fails matter as much as what it's made of.
Decals & Labels
Industrial Print Solutions
Promotional Products

Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table)
Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table): Choose kiss-cut labels when they'll be peeled by hand off a backer or fed from a roll or sheet, or when the shape is anything but a plain rectangle. Choose butt-cut when the label is rectangular and volume, speed, and unit cost decide the job. Kiss-cut buys flexibility; butt-cut buys throughput. Everything below is detail on that one rule.
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The Art of Recognition
“To the rest of the organization, recognition creates role models and heroes..."
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Swag Bags & Celebrations
The Aware Women’s health Foundation 25th annual convention was a milestone to be celebrated, so of course, swag bags are a necessity...
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Spread the Word
Ridge Property Contractors believe strongly in building their business through traditional “word-of-mouth” advertising...
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Staying Top of Mind
Keeping your brand in front of potential clients over the long run is a key to breaking long sale cycles.
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Show Appreciation
City Ideas Architecture & Design has a 90% employee retention rate. Their management team credits this to...
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Exploring Chattanooga
Chattanooga is a city full of many different activities! Whether your customers are shopping around downtown, going on a hike, or...
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Commited to Community
First National Bank & Daily Knead, a regionally franchised bagel shop, partner together over 12 months to prepare over 500 bagged breakfasts
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Building Brand Loyalty
Treemate Coffee is a growing local coffee franchise that focuses on building “tribes” of loyal followers through grass-roots style marketing
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Promotion Through Promo
Here is a little story and a great example of a way promotional products can be used effectively...
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Getting Started With Promo Products
Maybe you’re a new business. Or maybe you have just begun to explore the idea of promotional products for your brand. Either way, you’ve com
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Branding Your Chattanooga Business
CALLING ALL CHATTANOOGA BUSINESSES!
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