On the Fly – Insights, Ideas & Inspiration
Your go-to source for the latest trends, tips, and success stories in branding, promotional products, custom apparel, and print solutions. Whether you're looking for creative marketing ideas, expert insights, or behind-the-scenes looks at our work, we’ve got you covered.
Industrial Print Solutions
Decals & Labels

What Decal Material Lasts Longest Outdoors? A Spec-by-Spec Comparison
The longest-lasting outdoor decal is cast vinyl under a UV-stable overlaminate, which 3M rates at 8 years for its standard printed-and-laminated construction. Polyester with a polyester overlaminate runs 5 to 8 years. Polymeric calendered vinyl falls well short of both, and economy monomeric film can be finished inside a year. But the material is only half the answer — orientation, climate, and how the decal fails matter as much as what it's made of.
Decals & Labels
Industrial Print Solutions
Promotional Products

Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table)
Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table): Choose kiss-cut labels when they'll be peeled by hand off a backer or fed from a roll or sheet, or when the shape is anything but a plain rectangle. Choose butt-cut when the label is rectangular and volume, speed, and unit cost decide the job. Kiss-cut buys flexibility; butt-cut buys throughput. Everything below is detail on that one rule.
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In My White Tee: Why Your Chattanooga Business Needs to Use Promotional T-Shirts
Why Your Chattanooga Business Needs to Use Promotional T-Shirts...
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Let Me Give You My Card: Why Everyone Needs Business Cards
Over the years, companies have learned to adapt with the trendsand embrace the endless approaches to marketing that technology offers...
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10 Reasons Why Custom Decals Take the Cake on Effective, Affordable Brand Marketing
Never underestimate the power of a sticker. This retro marketing tool has made a significant comeback in recent years, and is claiming it...
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Trendy Tech and Accessories: How to Revamp your Marketing
Staying on the edge of tech trends can be a game-changer when marketing your brand.
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Video Marketing: Boosting Your's Brand's Value
Do you find yourself feeling intimidated with technical projects?
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62 Unforgettable Holiday Gift Ideas for 2018
There is nothing more satisfying than to give an unforgettable gift to someone, especially during the holiday season. We know this is...
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How to Design Awesome Company Shirts
Designing awesome company shirts isn't easy. If you want a cool shirt for the office, you'll have to follow these steps to get the best...
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8 Small Business Promotional Items You Should Utilize
Small business promotional items help capture brand interest and engagement for your customers. Here are 8...
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4 "Whys" You Should Use Alexa to Grow Your Business Today
Alexa. You’ve heard about her, seen the catchy commercials, and maybe even have one in your home, but chances are...
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10 Custom Logo Car & Tech Accessories to Drive Your Marketing
The goal is to be top-of-mind. We can think of few better places to be in the forefront of your customers' line of sight than in their...
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Connect with Your Customers Using these 6 Halloween-Inspired Giveaways
Don't worry about being too cliche when it comes to holiday marketing. A majority of your customers embrace most likely embrace traditions..
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Graphic Design Roadmap to Upgrade Your Brand Image
Brand voice. Discovery phase. Style guidelines. Graphic designers are artists, and although we love them, they can sometimes use language..
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