On the Fly – Insights, Ideas & Inspiration
Your go-to source for the latest trends, tips, and success stories in branding, promotional products, custom apparel, and print solutions. Whether you're looking for creative marketing ideas, expert insights, or behind-the-scenes looks at our work, we’ve got you covered.
Industrial Print Solutions
Decals & Labels

What Decal Material Lasts Longest Outdoors? A Spec-by-Spec Comparison
The longest-lasting outdoor decal is cast vinyl under a UV-stable overlaminate, which 3M rates at 8 years for its standard printed-and-laminated construction. Polyester with a polyester overlaminate runs 5 to 8 years. Polymeric calendered vinyl falls well short of both, and economy monomeric film can be finished inside a year. But the material is only half the answer — orientation, climate, and how the decal fails matter as much as what it's made of.
Decals & Labels
Industrial Print Solutions
Promotional Products

Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table)
Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table): Choose kiss-cut labels when they'll be peeled by hand off a backer or fed from a roll or sheet, or when the shape is anything but a plain rectangle. Choose butt-cut when the label is rectangular and volume, speed, and unit cost decide the job. Kiss-cut buys flexibility; butt-cut buys throughput. Everything below is detail on that one rule.
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New Promo Products Guaranteed to Boost Team Spirit and Customer Engagement
There’s nothing better than a promotional product to raise awareness for your brand and to show the community you care...
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Just Released: New Promotional Products
Say goodbye to ordinary and expected! If you're looking to mix up your marketing and try out some new ideas...
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How to Design an Unforgettable Trade Show Booth
Trade shows can be overwhelming. With so many decisions to make and strategies to think through...
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Denim in Demand: 9 Promo Products with this Comeback Style
Dust off your acid-washed jeans—denim is back! Retailers across the nation are jumping into the endless possibilities...
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Disruptive Drinkware: 6 In-Demand Promotional Products Under $10
What words would you use to describe your marketing strategy? Better yet...
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Be Part of their Adventure: 8 Rugged Products for Genuine Promo Marketing
Regardless of your business, every owner cares about connecting with new and potential customers...
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Avoid G.O.L.F. in Your Promotional Marketing Strategy
To some, GOLF is just a game. To others, it represents an important fellowship and offers a sense of community...
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42 Business Uniform Ideas Your Employees Will Want to Wear
What your employees wear while on the job, sets the tone for your brand and becomes its voice in the market. Your employee uniforms...
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Reviving a Tired Brand: 4 Powerful Changes that will Attract New Business
Your logo says a lot. It’s the face of your brand, the most recognizable thing about your business. But just...
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Protect their Peepers: 5 Sunglasses that Will Shed Some Light on your Brand
One of the best marketing tools you could utilize this year may be as plain as the nose on your face! Take advantage of the season...
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8 Quick Ways to Make an Unforgettable Experience for your Trade Show Visitors
Nothing's ever really easy, except to be lost amongst the dozens of other vendors at a trade show or expo. So how do you stand...
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6 Hot & Fresh Promo Products Under $3
Despite the message you’ve come to believe, the success of marketing your brand is not dependent on your bottom line. A lot can be...
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