On the Fly – Insights, Ideas & Inspiration
Your go-to source for the latest trends, tips, and success stories in branding, promotional products, custom apparel, and print solutions. Whether you're looking for creative marketing ideas, expert insights, or behind-the-scenes looks at our work, we’ve got you covered.
Industrial Print Solutions
Decals & Labels

What Decal Material Lasts Longest Outdoors? A Spec-by-Spec Comparison
The longest-lasting outdoor decal is cast vinyl under a UV-stable overlaminate, which 3M rates at 8 years for its standard printed-and-laminated construction. Polyester with a polyester overlaminate runs 5 to 8 years. Polymeric calendered vinyl falls well short of both, and economy monomeric film can be finished inside a year. But the material is only half the answer — orientation, climate, and how the decal fails matter as much as what it's made of.
Decals & Labels
Industrial Print Solutions
Promotional Products

Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table)
Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table): Choose kiss-cut labels when they'll be peeled by hand off a backer or fed from a roll or sheet, or when the shape is anything but a plain rectangle. Choose butt-cut when the label is rectangular and volume, speed, and unit cost decide the job. Kiss-cut buys flexibility; butt-cut buys throughput. Everything below is detail on that one rule.
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6 Benefits of Utilizing an Online Company Store for Branded Merchandise
Marketers and everyone else in your company benefit from streamlining branded merchandise
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Choosing A Best Promotional Items Vendor: 5 Tips To Finding The Right Partner
If you've ever had to buy promotional products for your company or another group for branded merchandise
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What is Company Swag Used For?
When it comes to promoting your brand, company swag is one of your most valuable resources.
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PPE Products for You & Your Clients
Thrive in the new normal with Personal Protective Equipment made to boost your brand.
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Marketing Your Chattanooga Business
Flywheel is a Chattanooga business invested in the success of other Chattanooga businesses...
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Choosing a Theme for Your Company Store
Themes make designing your company store extremely easy...
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Using Textured Swag
There are so very many ways you can be creative with promo products. Texture is one of those ways.
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VEVAW: Killer Design Services at a Competitive Price
Founded by Flywheel and 2be studios, VEVAW is a team of world-class designers and developers, here to help you with all your marketing needs.
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The Original Reusable Water Bottle
What is so special about S'well?
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Christmas in July
Limited inventory. It's an issue we all face and dread. It becomes an even bigger issue when the holidays roll around...
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Company Stores
What are company stores? What is the point of a company store? How can I launch my own...
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Welcoming Employees
The HR team at Tech Cloud puts a high priority on staff engagement, training, and supporting their business’ mission of building technology to create cleaner air for large cities.
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