On the Fly – Insights, Ideas & Inspiration
Your go-to source for the latest trends, tips, and success stories in branding, promotional products, custom apparel, and print solutions. Whether you're looking for creative marketing ideas, expert insights, or behind-the-scenes looks at our work, we’ve got you covered.
Industrial Print Solutions
Decals & Labels

What Decal Material Lasts Longest Outdoors? A Spec-by-Spec Comparison
The longest-lasting outdoor decal is cast vinyl under a UV-stable overlaminate, which 3M rates at 8 years for its standard printed-and-laminated construction. Polyester with a polyester overlaminate runs 5 to 8 years. Polymeric calendered vinyl falls well short of both, and economy monomeric film can be finished inside a year. But the material is only half the answer — orientation, climate, and how the decal fails matter as much as what it's made of.
Decals & Labels
Industrial Print Solutions
Promotional Products

Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table)
Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table): Choose kiss-cut labels when they'll be peeled by hand off a backer or fed from a roll or sheet, or when the shape is anything but a plain rectangle. Choose butt-cut when the label is rectangular and volume, speed, and unit cost decide the job. Kiss-cut buys flexibility; butt-cut buys throughput. Everything below is detail on that one rule.
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Marketing & Creative

Utilizing Consumer Utility
As a brand, we want to bring our consumers amazing products, and what's more amazing than custom branded gear!
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Marketing & Creative

Want To Open A Company Swag Store? Let's Discuss These Guidelines.
These days, most swag stores have turned online and form an integral part of the branding strategy of companies.
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Company Stores: Why You Probably Need One.
Take this as a sign to build your company store.
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Confines of Creativity
We all can get in a rut. Here are some tips for how Flywheel stays in the creative zone.
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Marketing & Creative

What Happens When A Brand Fails Its Community?
Branded communities have the power to enhance a brand's customer base and decrease its customer churn rate.
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Marketing & Creative

Bigger Isn’t Always Better.
This is what is important to us...
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Promotional Products

Do You Know The Art Of Influencing For Brand Visibility?
Many companies partner with various influencers to quickly promote their branded products for business and improve their brand visibility.
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Marketing & Creative

Changing Up Your Morning Routine
Just when you thought your morning routine couldn't get any better...
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Promotional Products

It's Time to Consume Differently
We’ve all seen the ads that tell us it's time to "Go Green!"...
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Marketing & Creative

How to Effectively Market Your Business as a Solopreneur
The best tips to successful marketing...
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