On the Fly – Insights, Ideas & Inspiration
Your go-to source for the latest trends, tips, and success stories in branding, promotional products, custom apparel, and print solutions. Whether you're looking for creative marketing ideas, expert insights, or behind-the-scenes looks at our work, we’ve got you covered.
Industrial Print Solutions
Decals & Labels

What Decal Material Lasts Longest Outdoors? A Spec-by-Spec Comparison
The longest-lasting outdoor decal is cast vinyl under a UV-stable overlaminate, which 3M rates at 8 years for its standard printed-and-laminated construction. Polyester with a polyester overlaminate runs 5 to 8 years. Polymeric calendered vinyl falls well short of both, and economy monomeric film can be finished inside a year. But the material is only half the answer — orientation, climate, and how the decal fails matter as much as what it's made of.
Decals & Labels
Industrial Print Solutions
Promotional Products

Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table)
Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table): Choose kiss-cut labels when they'll be peeled by hand off a backer or fed from a roll or sheet, or when the shape is anything but a plain rectangle. Choose butt-cut when the label is rectangular and volume, speed, and unit cost decide the job. Kiss-cut buys flexibility; butt-cut buys throughput. Everything below is detail on that one rule.
All News
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Decoding a New Website Design: 6 Questions You Must Ask Your Site Developer
We joke that we can learn almost anything these days from YouTube. It’s endless library of “how-to” videos have become...
All

Surprisingly Cheap Executive Promotional Product Gifts
You appreciate your customers and those that value your brand, so you care about showing your clients they matter. But...
All

Summertime Favorites: Top Promotional Products You May Have Missed
The sun is blazing. Golf courses are maxed out! The kids are swimming. Summer is here! To make sure your customers remember you...
All

Bags That'll Boost Your Brand Awareness
Bag your tired promo products and incorporate a tool that's become today's top swag item: totes!
All

9 Creative Promotional Giveaways to Boost Your Brand Awareness
Heading to a trade show or job fair and want to give away some swag? Check out these promotional giveaways.
All

Staff Gift Guide: 11 of the Best Branded Gifts for Employees
Are you stuck thinking about what to gift your staff? Check out our gift guide for a list of the best branded...
All

Life's Necessities: 10 Useful Promotional Products with Massive Marketing Power
All promotional products are not created equal. While it may save you some money to skimp on quality and necessity...
All

The Elusive Work-Life Balance
What kind of legacy will you be leaving behind? Bart and Matthew fly solo this week to get into the elusive work-life balance.
All

Servant Leadership & Sales vs Marketing
One of the only other debates that we've seen get more heated than the chicken-and-the-egg controversy is whether sales or marketing ...
All

Marketing an Urgent Message & Educational Leadership
Marketing urgency is something that nearly every organization feels is warranted for their message...
All

Marketing Momentum
Flywheel is going live with a brand new podcast straight from our Chattanooga office...
All

Greatness & Organizational Leadership
How do you communicate to your team? Are you a preacher, a teacher or a friend? Our guest, Cesar Arocha...
All
No results found.
Please try again.
















