On the Fly – Insights, Ideas & Inspiration
Your go-to source for the latest trends, tips, and success stories in branding, promotional products, custom apparel, and print solutions. Whether you're looking for creative marketing ideas, expert insights, or behind-the-scenes looks at our work, we’ve got you covered.
Industrial Print Solutions
Decals & Labels

What Decal Material Lasts Longest Outdoors? A Spec-by-Spec Comparison
The longest-lasting outdoor decal is cast vinyl under a UV-stable overlaminate, which 3M rates at 8 years for its standard printed-and-laminated construction. Polyester with a polyester overlaminate runs 5 to 8 years. Polymeric calendered vinyl falls well short of both, and economy monomeric film can be finished inside a year. But the material is only half the answer — orientation, climate, and how the decal fails matter as much as what it's made of.
Decals & Labels
Industrial Print Solutions
Promotional Products

Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table)
Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table): Choose kiss-cut labels when they'll be peeled by hand off a backer or fed from a roll or sheet, or when the shape is anything but a plain rectangle. Choose butt-cut when the label is rectangular and volume, speed, and unit cost decide the job. Kiss-cut buys flexibility; butt-cut buys throughput. Everything below is detail on that one rule.
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5 Reasons Why Your Brand Should Have An Online Swag Store
Company stores for promotional products have become a favored solution
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How to Increase The Use of Your Online Company Store Among Your Employees
Is your company swag store not utilized as much as you and the leadership team expected
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Custom Apparel and Headwear
Marketing & Creative
Promotional Products

Celebrate Wellness Month with Unique Branded Gifts for Every Occasion
Celebrate Wellness Month and showcase your company’s commitment to well-being with thoughtful and impactful branded gifts from Flywheel
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Best Swag Gift Ideas for Your Coffee-Loving Employees and Customers
A cup of coffee can make or break a day.
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Best Swag Pack Ideas for Employees with Pets
Pets are not just accessories but an integral part of our lives and family.
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Promotional Products

Swag with Substance: How Company Apparel Stores Boost Employee Productivity
Corporate swag often gets a bad rap for being a cheap promotional play rather than an impactful aspect of company culture...
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The New Client Welcome Basket: Creating a Lasting Impression with Branded Company Products
Onboarding new clients is both an art and a science for service-based companies.
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Promotional Products

5 Company Merch Store Gift Ideas for Remote Employees
The shift to remote and hybrid work over the past couple of years has created new challenges for companies
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Measuring the ROI of Your Online Company Swag Store Strategy
Branded merchandise offers organizations powerful ways to amplify culture
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5 First Day Gift Ideas for New Joiners from Your Online Company Store
Welcoming new employees with thoughtful corporate gifts
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Promotional Products

Alternatives to Stanley Tumblers: A Handy Guide for Customized Drinkware
While Stanley Tumblers are undoubtedly popular, there's a whole world of alternative options out there waiting to be discovered.
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The Art And Science Of Swag: Insider Secrets From The Best Company Swag Stores
In this dilating marketing world, being different is not a choice; it's a must.
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