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Company store
May 12, 2024

5 Reasons Why Your Brand Should Have An Online Swag Store

Company stores for promotional products have become a favored solution for managing company swag and branded merchandise. There are many benefits to having a centralized store where employees can get their marketing materials, apparel, and swag when needed without dealing with all the moving parts of the production of promotional products.

Here are the top five advantages of having an online company store for employees:

Increases Brand Awareness

Company swag is proven to build brand awareness. When someone wears your branded jackets, T-shirts, bags, etc., out in public, your brand is exposed to a broader audience you wouldn't reach otherwise. Making your merch available through company store vendors increases the chances of your merch being acquired and used because it's easy to get, as opposed to the old-school methods that are cumbersome and time-consuming for your staff, often leading to missed exposure opportunities.

Ensures Brand Consistency

The swag you hand out, and your employees' garments represent your organization's brand. When different departments order their swag for their events and programs, it leads to a mismatched collection of branded products throughout your organization, often including items of questionable quality or purpose that end up in landfills. A company store solves this problem once and for all. Your store can provide a collection of carefully chosen items that represent the brand, in both big and small ways, in a consistent manner.

Helps Build Team Culture

Company swag stores are a simple way to increase employee engagement with your organization and build team culture and a sense of community. Offering high-quality swag items that your employees are excited to use or wear helps draw interest and participation in your employee training, safety protocols, incentives, and rewards programs—all without having your HR staff spend endless hours on branded product research, sourcing, tracking, and storage.

Helps Increase Sales

A company swag store can give your sales team a quick and easy way to send corporate gifts to top clients as a "thank you" when closing a sale. Few companies do this because it's cumbersome, so your clients won't expect it. It will set you apart and put a smile on their faces, increasing customer retention, upsells, and repeat business.

Your sales team can also send branded gifts to key prospects as a "foot in the door" to start sales conversations.

Saves Money

There is an upfront cost of setting up a company store, plus the time required for planning, but once it's up and running, the savings in product costs and employee hours will outweigh those initial costs many times over.

● You will never have to deal with swag leftovers from individual departments' orders for their events, which take up space in storage closets for months and even years.

● Your employees will never have to spend hours on swag ordering-related tasks.

● You'll benefit from significant discounts when ordering larger bulk orders.

● You'll avoid rush production and expedite shipping fees when orders are placed at the last minute.

● You'll make much better use of your swag budget.


This summarizes the top benefits of having an internal company store. If you're considering setting up your company store for employees, we can help. From planning to product selection to shipment, Flywheel makes the process painless. Contact us today to know more.

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