On the Fly – Insights, Ideas & Inspiration
Your go-to source for the latest trends, tips, and success stories in branding, promotional products, custom apparel, and print solutions. Whether you're looking for creative marketing ideas, expert insights, or behind-the-scenes looks at our work, we’ve got you covered.
Industrial Print Solutions
Decals & Labels

What Decal Material Lasts Longest Outdoors? A Spec-by-Spec Comparison
The longest-lasting outdoor decal is cast vinyl under a UV-stable overlaminate, which 3M rates at 8 years for its standard printed-and-laminated construction. Polyester with a polyester overlaminate runs 5 to 8 years. Polymeric calendered vinyl falls well short of both, and economy monomeric film can be finished inside a year. But the material is only half the answer — orientation, climate, and how the decal fails matter as much as what it's made of.
Decals & Labels
Industrial Print Solutions
Promotional Products

Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table)
Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table): Choose kiss-cut labels when they'll be peeled by hand off a backer or fed from a roll or sheet, or when the shape is anything but a plain rectangle. Choose butt-cut when the label is rectangular and volume, speed, and unit cost decide the job. Kiss-cut buys flexibility; butt-cut buys throughput. Everything below is detail on that one rule.
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Decals & Labels

Decal Application Instructions
How to Properly Apply your Decals
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Your Guide to Choosing Thoughtful Company Gifts for Employees
Showing employees you appreciate their hard work and dedication with thoughtful company gifts for employees fosters goodwill that pays dividends in engagement, retention, and performance.
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Why Should Customized T-Shirts Be in Corporate Apparel Stores?
Creating a customized corporate apparel store is a great marketing strategy to rope in new customers and promote your business presence.
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Top Tips for Marketing Online Company Stores Internally
Companies are becoming increasingly interested in opening online branded stores to sell personalized apparel and promotional products.
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Promotional Products

Tips For Designing Eye-Catching Custom Company Merchandise For Your Business
Distributing custom-branded apparel, office supplies, tech accessories.
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Promotional Products

The Psychology Of Promotional Products: Influencing Customer Behavior
Have you ever wondered why businesses invest in business promotional products? Sure, they're a great way to increase brand recognition and customer loyalty, but did you know there's also a psychological reason behind it?
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Marketing & Creative

Table Tents: The Simple Yet Effective Marketing Tool For Your Business
Table tents are a popular and effective marketing tool used in a variety of industries, including hospitality, trade shows, and retail.
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Marketing & Creative

How rPET Can Get You R-E -S-P-E-C-T
Sustainability just got better.
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Emotional Intelligence and Your Leadership & Marketing Potential
Over the course of your life, it's likely that you will spend at least one-third of your time at work...
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Creative Ways to Stock Your Company’s Online Merch Store on a Budget
Branded apparel, drinkware, office supplies
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Best Practices for Managing Your Online Company Swag Store Inventory
Creating an online company swag store is brilliant if you’re looking to boost employee engagement.
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