On the Fly – Insights, Ideas & Inspiration
Your go-to source for the latest trends, tips, and success stories in branding, promotional products, custom apparel, and print solutions. Whether you're looking for creative marketing ideas, expert insights, or behind-the-scenes looks at our work, we’ve got you covered.
Industrial Print Solutions
Decals & Labels

What Decal Material Lasts Longest Outdoors? A Spec-by-Spec Comparison
The longest-lasting outdoor decal is cast vinyl under a UV-stable overlaminate, which 3M rates at 8 years for its standard printed-and-laminated construction. Polyester with a polyester overlaminate runs 5 to 8 years. Polymeric calendered vinyl falls well short of both, and economy monomeric film can be finished inside a year. But the material is only half the answer — orientation, climate, and how the decal fails matter as much as what it's made of.
Decals & Labels
Industrial Print Solutions
Promotional Products

Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table)
Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table): Choose kiss-cut labels when they'll be peeled by hand off a backer or fed from a roll or sheet, or when the shape is anything but a plain rectangle. Choose butt-cut when the label is rectangular and volume, speed, and unit cost decide the job. Kiss-cut buys flexibility; butt-cut buys throughput. Everything below is detail on that one rule.
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Promotional Products

8 Effective Branding Tips To Build Your Company's Image
Branding is more than just a company's recognizability.
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Marketing & Creative

Everything You Need To Know About Business Branding
Branding is defined as the process of creating a distinct identity for your business
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Promotional Products

What Is Cork, and How Is It Sustainably Produced?
Pop your favorite bottle of wine, and let's dive into all the cork facts.
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Marketing & Creative

Things To Consider Before Investing In Paid Internet Advertising!
In today's fast-changing world, it is becoming impossible for businesses to survive without an effective internet strategy.
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The Best Company Branded Merchandise for the Sports Businesses
Company-branded merchandise is standard in every industry to quickly gain the customer's attention and create a perfect first impression.
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Trendy Custom Printed Swag Ideas for Summer 2022
As the summer approaches, many companies wonder about the best promotional products to create their custom printed swag this season.
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Marketing Tips 101: Social Media Utilization
This is why social media can boost your brand...
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10 Sustainable Promotional Products to Renew Your Marketing Strategy
Sustainability is everywhere, and this is why...
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Best Place To Get Promotional Products For Your Business
Promotional products help in building an effective and impactful presence for your brand. Branded merchandise could do wonders
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Know How Drinkware Can be Your Best Branded Promotional Merchandise!
The marketing strategy for your business remains effective only when you choose the right branded promotional merchandise for your marketing
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The Best Time To Offer Your Employees Best Branded Corporate Gifts
Offering your precious employees tokens of appreciation is essential for encouraging their work productivity and building a healthy team environment.
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Why Product Photos Videos Influence Consumer Purchasing
This is your sign to step up your content.
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