Businesses oftenhire people to help with marketing. But if you’re on a tight budget and you’retrying to go solo, it’s certainly possible to be your own marketing department.Taking advantage of marketing automation tools and online learning resourceswill enable you to establish effective marketing strategies while still tendingto all the other daily business tasks on your plate. From choosing the rightmarketing channels to deciding on a messaging style that best aligns with yourtarget audience, here’s what you need to know!
Outsource Creative Work
Most marketinginvolves some level of content creation, be it in the form of a simple email ora flashy video ad. Creating marketing content on your own can take a long time.Your time is much better spent analyzing the market and strategizing for yourcampaign. Consider hiring freelancers to write copy and design graphics foryou.
Once you haveyour design, you can produce decals, labels, custom apparel, signs, displays,and other promotional products with Flywheel! Promotional products will do yourmarketing for you, reminding customers about your business and expanding yourbrand awareness every time someone comes across your logo.
Learn About Different Marketing Methods
There are manydifferent ways you can market your business. There are also several marketingchannels to consider when coming up with your marketing plan. Direct Consultingdescribes a marketing channel as a connection between your business and yourcustomers, involving both modes of selling and means of distribution. Digital marketing, for example, makes use of awide range of marketing channels, including public relations, social media,email marketing, paid search advertising, and offline promotions.
As youstrategize your marketing, think about different marketing methods that wouldhelp you reach your goals. For example, you might find new ways to describeyour product to different audience groups to ensure your messaging aligns withtheir specific values. Use data collection tools to find out what yourcustomers want, how they make decisions, and how they spend their time online.
Focuson Social Media
Social media isan incredibly valuable marketing channel for solopreneurs. When you’re on yourown, it can be tough to fund paid digital advertising methods. However, much ofsocial media marketing is free! Platforms like Instagram and Facebook are greatfor building brand awareness and generating traffic to your website. And if youhave room in your budget to spend on paid advertising, social media advertisingwill offer a high return on your investment! Plus, creating a Facebook ad isfree when you use online tools to do it yourself.
Adapt Your Messaging
Brand messaging describeshow you communicate about your business with your audience. It’s not just whatyou say, but how you say it as well. Adapting your messaging based on yourspecific audience and platform will help you make a strong impression onpotential customers. Keep your messaging relevant, authentic, and reflective ofthe current times.
Track Your Progress
Monitoring yourmarketing progress is one of the most important elements of any marketingstrategy. As you have your own marketing department, you will need to handlethis yourself. Thankfully, you can leverage a variety of helpful tools to stayon top of your marketing data. AdLeaks suggests tracking tools like AdLib,Brax, CallRail, and Maximus. Because things change so quickly in business,especially in the e-commerce world, it’s important to stay on top of your data!
Marketing abusiness as a solopreneur can be overwhelming. Thankfully, with the righttools, resources, and information, you can successfully serve as a one-personmarketing department for your business. Learn everything you can aboutmarketing and start strategizing your first campaign today!