On the Fly – Insights, Ideas & Inspiration
Your go-to source for the latest trends, tips, and success stories in branding, promotional products, custom apparel, and print solutions. Whether you're looking for creative marketing ideas, expert insights, or behind-the-scenes looks at our work, we’ve got you covered.
Industrial Print Solutions
Decals & Labels
What Decal Material Lasts Longest Outdoors? A Spec-by-Spec Comparison
The longest-lasting outdoor decal is cast vinyl under a UV-stable overlaminate, which 3M rates at 8 years for its standard printed-and-laminated construction. Polyester with a polyester overlaminate runs 5 to 8 years. Polymeric calendered vinyl falls well short of both, and economy monomeric film can be finished inside a year. But the material is only half the answer — orientation, climate, and how the decal fails matter as much as what it's made of.
Decals & Labels
Industrial Print Solutions
Promotional Products
Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table)
Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table): Choose kiss-cut labels when they'll be peeled by hand off a backer or fed from a roll or sheet, or when the shape is anything but a plain rectangle. Choose butt-cut when the label is rectangular and volume, speed, and unit cost decide the job. Kiss-cut buys flexibility; butt-cut buys throughput. Everything below is detail on that one rule.
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Industrial Print Solutions
Your Guide to Industrial Print Solutions by Flywheel Brands
Flywheel Brands stands out for its commitment to quality, customization, and timely delivery. Their team of experienced designers and printing experts collaborates closely with clients to create compelling designs and produce materials that align with brand identities.
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Promotional Products
How to Use Promo Products in Social Media Campaigns
In a crowded digital world, brands are always looking for ways to stand out and connect with their audiences. One proven way to boost engagement and grow your online presence is by using promotional products in your social media campaigns.
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Company Store
4 Benefits of an Online Company Store
Managing branded apparel and promotional products across teams, offices, and events can feel like a full-time job. If you’ve ever juggled logo files, inconsistent swag orders, or a supply closet overflowing with outdated merch, you already know the struggle.
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Company Store
How Online Company Swag Stores and Employee Uniform Programs Work Together to Strengthen Your Brand
In today’s workplace, where employees are split between remote setups, regional offices, and frontline roles, companies need more efficient ways to keep everyone connected and aligned.
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Company Store
How to Build a Company Swag Store That Employees Actually Use
An online company swag store is a powerful tool for promoting employee engagement, reinforcing your brand, and streamlining merchandise distribution. But simply launching a store is not enough.
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Marketing & Creative
Custom Apparel and Headwear
Why Made in USA Custom Products Matter: A Collaboration Between Flywheel Brands and Sock Club
At Flywheel Brands and Sock Club, we know that promotional products are more than just giveaways. They are powerful brand touchpoints that help build lasting connections.
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Custom Apparel and Headwear
How Flywheel Builds Uniform Programs That Scale
Uniform programs play a vital role in helping companies present a consistent, professional image. But as your business grows, managing uniforms can get complicated—especially when you're juggling new hires, location expansions, and branding updates.
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Company Store
Unlock the Power of Print-On-Demand with Flywheel Brands
In a world where speed, customization, and brand consistency matter more than ever, Flywheel Brands is excited to introduce a streamlined Print-On-Demand platform designed to empower your brand and simplify fulfillment.
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Promotional Products
Trade Show Promotional Product Essentials That Actually Work
Trade shows are fast-paced, high-energy environments where everyone is trying to stand out. It’s not enough to have a great booth or a polished pitch.
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Custom Apparel and Headwear
What Are Uniform Programs? A Complete Guide for Businesses
If you’ve ever wondered what a uniform program actually is (and why so many growing companies swear by them), you’re in the right place.
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News
Decals & Labels
Waste Expo Recap: Wrapping Up Strong with Monster Stick Industrial Decals
Just like that, Waste Expo 2025 is coming to a close and what a week it’s been. From start to finish, the response to our Monster Stick industrial decals has been nothing short of incredible.
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Company Store
From Swag to Safety Gear: What You Can Offer in Your Online Company Store
Setting up an online company store is one of the smartest moves a business can make to streamline branded merchandise, employee uniforms, and essential gear. But what exactly should go into your store? Spoiler: it’s more than just t-shirts and tote bags.
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