On the Fly – Insights, Ideas & Inspiration
Your go-to source for the latest trends, tips, and success stories in branding, promotional products, custom apparel, and print solutions. Whether you're looking for creative marketing ideas, expert insights, or behind-the-scenes looks at our work, we’ve got you covered.
Industrial Print Solutions
Decals & Labels

What Decal Material Lasts Longest Outdoors? A Spec-by-Spec Comparison
The longest-lasting outdoor decal is cast vinyl under a UV-stable overlaminate, which 3M rates at 8 years for its standard printed-and-laminated construction. Polyester with a polyester overlaminate runs 5 to 8 years. Polymeric calendered vinyl falls well short of both, and economy monomeric film can be finished inside a year. But the material is only half the answer — orientation, climate, and how the decal fails matter as much as what it's made of.
Decals & Labels
Industrial Print Solutions
Promotional Products

Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table)
Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table): Choose kiss-cut labels when they'll be peeled by hand off a backer or fed from a roll or sheet, or when the shape is anything but a plain rectangle. Choose butt-cut when the label is rectangular and volume, speed, and unit cost decide the job. Kiss-cut buys flexibility; butt-cut buys throughput. Everything below is detail on that one rule.
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Company Store

How Online Company Swag Stores Enhance Brand Loyalty
Branded swag can do more than you think. Learn how online company swag stores help marketing teams boost loyalty and build stronger brand connections.
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Company Store

What Are Common Mistakes to Avoid When Managing an Online Company Store?
Running an online company store? Learn the top mistakes to avoid and how to build a smooth, on-brand shopping experience your team will love.
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Promotional Products

Build-a-Kit: How to Curate a Promo Product Bundle Employees Actually Want
Learn how to build an employee swag kit filled with branded merch people will actually use. Real examples, practical tips, and kit-building inspiration from Flywheel Brands.
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Company Store

How Can You Scale Your Online Company Swag Store as Your Business Grows?
As businesses expand, scaling an online swag store to meet increasing demands and preserve operational efficiency becomes a significant challenge. This blog post will explore strategic tips and strategies to effectively scale your online company swag store, ensuring it grows in tandem with your company’s success.
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Promotional Products

What to Look for in a Promotional Products Supplier
Choosing the right promotional products supplier can elevate your brand and simplify your marketing strategy. From custom swag to scalable online stores, discover what makes Flywheel Brands the go-to partner for standout branded merch.
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Company Store

What Are the Signs It’s Time to Redesign Your Company Store?
Is your online company store underperforming? Learn the top signs it’s time for a redesign and how a fresh store can boost engagement, reflect your brand, and streamline the user experience.
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Company Store

What Are the Fulfillment Options for Online Company Swag Stores?
Planning an online company swag store? Discover the best fulfillment options—on-demand, bulk, hybrid, and more—and learn how Flywheel Brands makes it easy to get your swag where it needs to go.
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Company Store

Is Your Business Ready for an Online Company Store?
If you're wondering whether your company is ready for an online company store, this guide will walk you through the signs, benefits, and strategy behind a successful rollout.
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Company Store

How Do Online Company Stores Fit Into a Larger Branding Strategy?
In today's fragmented digital landscape, branding is no longer just about a great logo or a catchy slogan. It is about how your business shows up at every touchpoint, from the email signature of your sales team to the welcome kits new hires receive on day one.
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Company Store

How Can You Use Employee Feedback to Improve Your Online Company Store Over Time?
An online company store should do more than just house branded merchandise. It should create a smooth, enjoyable experience that serves your employees and reinforces your brand. One of the most effective ways to keep your store relevant and high-performing is by using employee feedback to guide updates and improvements.
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Company Store

Can You Offer Seasonal or Limited-Edition Items in Your Online Company Store?
Yes, you can — and you should. Offering seasonal or limited-edition items in your online company store is a smart way to keep your brand exciting, relevant, and connected to both your team and your customers.
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Company Store

How Often Should You Refresh Products in Your Online Company Store?
Keeping your online company store up to date isn’t just a best practice, it is a smart business strategy. Whether you use your store for employee uniforms, branded swag, incentives, or client gifts, regularly refreshing your product lineup helps maintain engagement and keeps your brand top of mind.
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