You’ve heard about her, seen the catchy commercials, and maybe even have one in your home, but chances are you’ve only begun to unlock her potential. This device, that has proven to have had the fastest install base in history, is transforming the way people interact with technology. And if you haven’t discovered what she can do to give you or your company a leg up in marketing your brand, then stay tuned.
In our first episode in this new year of 2019, co-hosts Bart Simpson and Matthew Nutt, sat down with Jeff Smith, known as The Alexa Guy, whose current position leads him to “help individuals, entrepreneurs, companies, come up with a strategy for Alexa so they can use Alexa for their businesses.”
Jeff has been at the front lines of the intersection of technology and business for the last twenty years. Starting as a television producer in Hollywood, he created a website (a difficult and much sought after feat at the time) for the show he produced. This opened his mind to consider all the ways that we could marry technology with the other avenues of our lives.
He recounts that in 1996 the Internet blitzed the market and became a revolutionary tool. Then in 2007, Apple released the iPhone which again changed the way people communicate using technology. Smith believes that the impact of Alexa is as significant, and will even surpass the legacy of the previous giants. Because of her unprecedented popularity and the advancement of her intelligence, the potential for businesses to tap into her resources, is tremendous.
“There is a way for people to get an advantage to where they can compete with the big boys.” Jeff says.