On the Fly – Insights, Ideas & Inspiration
Your go-to source for the latest trends, tips, and success stories in branding, promotional products, custom apparel, and print solutions. Whether you're looking for creative marketing ideas, expert insights, or behind-the-scenes looks at our work, we’ve got you covered.
Industrial Print Solutions
Decals & Labels

What Decal Material Lasts Longest Outdoors? A Spec-by-Spec Comparison
The longest-lasting outdoor decal is cast vinyl under a UV-stable overlaminate, which 3M rates at 8 years for its standard printed-and-laminated construction. Polyester with a polyester overlaminate runs 5 to 8 years. Polymeric calendered vinyl falls well short of both, and economy monomeric film can be finished inside a year. But the material is only half the answer — orientation, climate, and how the decal fails matter as much as what it's made of.
Decals & Labels
Industrial Print Solutions
Promotional Products

Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table)
Kiss-Cut vs Butt-Cut Labels: How to Choose (With Spec Table): Choose kiss-cut labels when they'll be peeled by hand off a backer or fed from a roll or sheet, or when the shape is anything but a plain rectangle. Choose butt-cut when the label is rectangular and volume, speed, and unit cost decide the job. Kiss-cut buys flexibility; butt-cut buys throughput. Everything below is detail on that one rule.
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Marketing & Creative

Flywheel Helps You Soar Higher
We’re not like other branding agencies, and unlike that bad ex, we're telling the truth.
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Tools of The Trade
Creatives have a lot of tricks up their sleeves, but not all of these are "magic," despite what we like to tell you. Most of them are tools that we use and little tricks that put a "chef’s kiss" on everything.
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Marketing & Creative

The Importance of Product Shoots
We are letting you in on a little secret...
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Promotional Products

5 Reasons To Buy Sustainable Living Products
There is no better time than today to start sustainable living. Various industries are promoting sustainable living products and services.
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Marketing & Creative

Ideas For Outdoor Company Branded Merchandise For Your Employees
Company branded merchandise is the best thing you can include in your employees' gift packages.
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Marketing & Creative

Trendy Sustainable Gift Ideas For Your Employees In 2022
Employers are looking for sustainable gifts to offer their corporate employees and clients.
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Marketing & Creative

The Value of the Customer
Let's talk about the value that our customers bring us and how we can make sure that they value being our customers.
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Custom Apparel and Headwear

How To Buy Sustainable Products For Company Merchandise?
Many companies are working on including sustainable products in their list of promotional branding items.
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Signs & Displays

Why Is It Worth Investing In Printing, Branding, And Marketing Services?
your target customers would be to hire a branding and marketing company specializing in creating impactful logo designs.
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Marketing & Creative

Breaking Down Company Stores
Here's what will help you decide.
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Marketing & Creative

Reaching the Overreached
Target Audience: Gen Z and why it's important to understand how they work.
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