On the Fly – Insights, Ideas & Inspiration
Your go-to source for the latest trends, tips, and success stories in branding, promotional products, custom apparel, and print solutions. Whether you're looking for creative marketing ideas, expert insights, or behind-the-scenes looks at our work, we’ve got you covered.
Marketing & Creative
Custom Apparel and Headwear

Why Made in USA Custom Products Matter: A Collaboration Between Flywheel Brands and Sock Club
At Flywheel Brands and Sock Club, we know that promotional products are more than just giveaways. They are powerful brand touchpoints that help build lasting connections.
Custom Apparel and Headwear

How Flywheel Builds Uniform Programs That Scale
Uniform programs play a vital role in helping companies present a consistent, professional image. But as your business grows, managing uniforms can get complicated—especially when you're juggling new hires, location expansions, and branding updates.
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Custom Apparel and Headwear

Designing Uniform Programs That Scale: A Guide for Growing Businesses
As your business grows, every process—from hiring to inventory to branding—needs to evolve. One area often overlooked in this scaling process is the employee uniform program.
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Company Store

The Best Branded Summer Gear for Your Online Company Swag Store
Stock your swag store with summer favorites! Discover the best branded gear to keep your team cool, engaged, and on-brand this season.
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Company Store

How to Increase the Use of Your Online Company Swag Store
A well-designed online company swag store is more than just a virtual shelf of branded merchandise—it’s a strategic tool that can enhance employee engagement, strengthen your brand identity, and simplify internal gifting.
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Custom Apparel and Headwear

How to Ensure Your Uniform Program is Ready for the Changing Seasons
As seasons change, so do the demands placed on your employee uniform program. Ensuring that your uniforms are comfortable, functional, and professional throughout the year requires careful planning and consideration.
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Company Store

Online Company Swag Store vs. Traditional Bulk Ordering: Which Is Better?
When it comes to outfitting your team or impressing clients with branded merchandise, two options typically come to mind: setting up an online company swag store or placing a traditional bulk order.
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Custom Apparel and Headwear

Beyond the Basics: Design Details That Elevate Car Dealership Uniforms
When it comes to car dealership uniforms, it's easy to default to the basics: a polo with a logo, standard slacks, and a name tag. But modern dealerships know that thoughtful uniform design can do much more than cover the dress code.
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Custom Apparel and Headwear

How to Build a Uniform Program That Employees Actually Like
A uniform program can be a powerful asset, but only if your employees feel comfortable, confident, and proud to wear what you've chosen. Many companies focus on branding first and forget to consider how uniforms feel on the people who wear them daily.
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Company Store

Reasons Online Company Stores are on The Rise
Between keeping logos consistent, tracking inventory, and fielding one-off swag requests from every corner of the company, it can feel like a full-time job. That’s exactly why online company stores are quickly becoming the go-to solution for businesses looking to streamline, scale, and strengthen their brand presence.
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Custom Apparel and Headwear

How Custom Branded Bistro Uniforms Strengthen Your Restaurant’s Brand Identity
In the world of dining, it's not just about the food—it's about the experience. One often overlooked yet powerful element of that experience is the uniform your staff wears.
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Company Store

How to Curate Products for an Online Company Swag Store That Employees Will Love
Creating an online company swag store is one of the smartest ways to boost employee engagement, promote your brand, and keep your team feeling connected. But the truth is not all swag is created equal.
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Company Store

Features to Consider When Setting Up Your Online Company Store
An online company store can be a game-changer for managing branded merchandise, employee uniforms, promotional products, and corporate gifts.
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Custom Apparel and Headwear

How Car Dealership Uniforms Streamline Operations and Elevate Customer Experience
In today’s competitive auto market, dealerships are constantly looking for ways to stand out — not just through the vehicles they sell, but through the service they provide.
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