May 29, 2025

Online Company Stores Explained: How They Benefit Your Brand

Are you looking for branded apparel without the hassle of managing it yourself? Online company stores are a great addition to your business and to your company culture, but many people might not even know what that is.

Paul Zachos
Online Company Stores Explained: How They Benefit Your Brand

Are you looking for branded apparel without the hassle of managing it yourself? Online company stores are a great addition to your business and to your company culture, but many people might not even know what that is. At Flywheel Brands, we specialize in managing your own online company store so you can avoid all the hassle while still reaping the benefits. Today we’d like to talk a little more about what these are and how they can help you.

What is it?

An online company store, in short, is an online platform where your employees can buy branded merchandise of your company. It’s a simple way for you and your employees to find apparel, accessories, and more with your company name and logo front and center. There are many reasons why you would want such an accessible way to get branded merchandise, so let’s explore a few.

Streamlines Custom Gear

Chances are, if you’ve ever wanted personalized products for your company, you’ve considered logistical concerns like production costs, storage space, and shipping times. If any of these problems held you back, we’re happy to say that online company stores take the guesswork out of that. Online company stores can be easily configured to make products available to employees, track orders and personalization details, and streamline the shipping process. Rather than worry about creating, storing, and distributing the products yourself, you can sit back and relax while your employees get the custom products they want with ease.

Simplifies the Process

Order forms and manual tracking are added inconveniences in a business environment. Instead of ordering custom gear yourself, you can use an online company store to save yourself and your employees time. Your employees can order what they want, when they want it, and you can focus on the immediate needs of your business instead.

Increases Employee Satisfaction

Your workplace is awesome, and your employees think so too; it’s a no-brainer to give them options for apparel and other accessories to show what they’re passionate about. Online company stores can track what your employees love to order, and even provide store credit if you’d like to give them a bonus. Now you have an easy way to give your employees something of value.

Improves Your Reach

With your branded merchandise out in the wild, there’s even more of an opportunity to gain brand recognition. Your employees are not only the ones who keep the gears turning, but they also have the opportunity to spread the word about what they do and why they love it. Your logo on those you trust enables you to spread the word in an organic and cost-efficient way.

Starts the Conversation

Who’s that stylish company over there? That’s what potential clients will be thinking when they see your employees decked out in your custom apparel. Creating a brand image and presenting it professionally is a huge step in building trust, and there’s no question that having that image will increase the chances of potential clients willing to do business with you.

All in all, online company stores will save you so much time and money that you’ll wonder why you didn’t take the leap sooner. At Flywheel, we specialize in creating your custom online company store, creating your products, and managing the ordering process. Sit back and relax as you and your employees enjoy custom apparel and more without the stress of doing it yourself. Contact us today if you’re thinking about taking the next step.

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