People Pleasing and How to Make it Work for You in Sales & Marketing

Do you stress over creating a playlist for a gathering with your friends? Is the word "no" a rarity in your vocabulary? Do you refuse to complain about your food in a restaurant so as not to upset your server?

If you can answer "yes" to these questions, you're likely a "people pleaser".

Wanting to bring happiness and fulfillment to others is not a crime, but in excess, it can get in the way of your own success and joy.

By reading a recent article from Psychology Today, entitled "10 Signs You're a People-Pleaser", you can better assess the severity of your selflessness. Here are just a few. Do you resonate with them?

  • You pretend to agree with everyone.
  • You feel uncomfortable if someone is angry with you.
  • You act like the people around you.

Although marketers and sales professionals often have independent qualities, the tendency of also being a people-pleaser is possible. With marketers, for instance, there is a strong desire to connect with their audience, to make them happy. That feeling of responsibility for someone else's emotions is a key indicator of being a people-pleaser. Coupled with being overly focused with fulfilling the needs of others and getting upset when all attempts fail can create quite the tailspin.

When in pursuit of a successful career, sales professionals can also fall victim to being too accommodating. For instance, if there's dissatisfaction with a customer, someone might feel obligated to offer excessive apologies when simply solving the problem is the more effective tactic. Customers can also take advantage of a people-pleaser with extreme requests, where the salesperson feels like he can't say "no" or responds in agreement when he should be offering a better solution.

Because there is a difference between kindness and living for the happiness of others, we've outlined a number of ways that you can channel your people pleasing so that it works in your favor.

  1. Don’t Always be Agreeable: As a subject matter expert, express your thoughts. Customers will appreciate your honesty.
  2. Be Responsible to your Commitment: Don’t focus on making your client happy so much as making them the hero.
  3. Make it Right: Apologies are OK, but fixing the problem is what they want.
  4. Say No: Not every piece of business is worth your time.
  5. Make Time for You: The only way you’ll serve your customers well is if you take care of yourself. Be with family. Exercise during lunch. Find a balance.
  6. You’re Not Perfect: Understand that you’ll make people upset, but if you have their best interest at heart, you’ve got nothing to upset about.
  7. Share Your Feelings: Don’t confess your angst to your customers but lean on your team when you’re struggling with a project. They know what you’re going through.
  8. Be Yourself: You have unique talents and ideas. Don’t copy others. People will like you more for your authenticity.
  9. Question the Norm: Conflict or a difference of opinion, when approached the right way, can resolve animosity and confusion. It can also instigate positive changes for your team, campaign and company.

More Podcasts

Coaching The Team... And Yourself
Featuring:
Andriy Kravtsov

What makes you cry? What brings you joy? What are your dreams? Andriy Kravtsov, Global Region Coordinator of Eurasia with the Fellowship...

Committing to Innovation - Part 2
Featuring:
Miguel Morales

In this 2-part podcast episode, the renowned restauranteur shares priceless lessons on how calculated planning in conjunction with...

Committing to Innovation (And what to do when your your kitchen is too small)
Featuring:
Miguel Morales

Even when he was in school, Miguel Morales had the drive to create, innovate and stretch his imagination to make a living. What he didn't...

Coaching The Team... And Yourself
Featuring:
Andriy Kravtsov

What makes you cry? What brings you joy? What are your dreams? Andriy Kravtsov, Global Region Coordinator of Eurasia with the Fellowship...

Committing to Innovation - Part 2
Featuring:
Miguel Morales

In this 2-part podcast episode, the renowned restauranteur shares priceless lessons on how calculated planning in conjunction with...