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Stack Your Marketing Campaign with Backpacks: 10 New Designs that Will Boost Your Customer Relations

If you haven’t carried a backpack since your school days, then you are missing out. The versatility and practical usefulness of these trendy bags has helped them find their way back into the limelight. Their evolution has led them to be one of today's most popular accessories for business professionals. Due to their convenient designs and endless uses, backpacks are making a splash as promotional products to nurture VIP clients, welcome new team members or show gratitude to an invaluable partner.

What kind of modern features should you be looking for in a backpack?

  • Laptop sleeve with side-zipper access
  • RFID-lining to protect against identity theft
  • Sternum straps for extra support
  • Ergonomic back panel for added comfort
  • Water-repellent fabric
  • Convenience extras like carabiner loops, felt-lined pockets for sunglasses and water bottle pockets

If you're sold on the idea of a backpack or tote for your next mass marketing initiative, check out the Costanza Cinch Bag or the Impress Premium Drawstring Tote. These affordable options will still pack a punch when it comes to connecting with your audience.

A Flywheel favorite for a more high-class backpack (ideal for invested clients and VIP employees) is the Penryn™ Pack for its unique customization options. We also are fond of the just-released options from The North Face®, especially the Women's Aurora II Backpack. It's a beautiful, sleek design that cannot be overlooked.

Keep scrolling for all 8 of our current picks for must-have marketing backpacks!

COSTANZA™ CINCH BAG

As low as $15.11 each

The Costanza Cinch is a nylon bag made with durable drawstring straps. The built-in pouch feature allows you to fold the cinch into itself, which makes it great for travel and storage. It takes the cake over normal drawstring bags, and looks more like the high-end bags on the market. By adding your logo, the bag becomes a highly desired marketing tool that has incredible staying power.

>> VIEW PRODUCT


THE NORTH FACE® CONNECTOR BACKPACK

As low as $66.64 each

There’s a place for everything in this versatile, all-utility pack. That's why your customers will be going gaga over this stylish (and affordable) custom branded product. This iconic design features a large main zip compartment with a floating, padded laptop sleeve, and the front compartment features an interior organization panel to stash smaller items.

>> VIEW PRODUCT



THE NORTH FACE® FALL LINE BACKPACK

As low as $101.64 each

High quality. High impact. When you're seeking a marketing tool or co-branding opportunity, a product like the Fall Line Backpack is definitely effective for your VIPs. Whether for work or travel, this streamlined, 28-liter backpack can carefully carry their must-have tech devices, while also organizing and protecting their electronics.

>> VIEW PRODUCT


THE NORTH FACE® WOMEN'S AURORA II BACKPACK

As low as $84.97 each

For most women, a custom-fitted product is the way to go. That's why this sleek backpack is getting so much attention. Your VIP ladies can get their commute on in style with a convenient wraparound zipper and FlexVent™ system, which boasts custom injection-molded shoulder straps and a padded mesh back panel for support and ventilation.

>> VIEW PRODUCT


OAKLANDER BACKPACK

As low as $50.00 each

Similar to the Parkside Backpack, this design affords you extremely unique customization options that will make heads turn. If edgy marketing is on your agenda, look no further! With the option to design the front pocket, straps and patch, you have a chance to connect with your customers through creativity.

>> VIEW PRODUCT


THE NORTH FACE® GENERATOR BACKPACK

As low as $101.64 each

Co-branding with a name-brand product is one thing. Adding your logo to a high-quality, innovative product is another. Get the best of both with this design! It allows your customers to stash their gear with a backpack that’s constructed with a high-tech suspension system for all-day comfort and convenience.

>> VIEW PRODUCT


IMPRESS PREMIUM DRAWSTRING TOTE

As low as $1.89 each

When you're looking to make a high number of impressions, this non-woven polypropylene will do the trick but with a touch of class. The stylish black and grey printed exterior is an on-trend look that people are purchasing in retail stores. Excellent for trade shows, conferences or special events, this lite version of a backpack is a winning solution.

>> VIEW PRODUCT



RAMBLER BACKPACK

As low as $39.99 each

We recently introduced this brand new product to you, but considering our theme (and the rising popularity of the backpack!), we had to mention it again. Sophisticated, classy, trendy and eye-catching—this bag is super fresh. Plus, there are 3 different ways you can customize the patch with your logo to make your brand stand out!

>> VIEW PRODUCT

Are you ready to discuss backpack options?

Let one of Flywheel’s experts help you find the right size pack for your budget. 

Let's talk.

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