Signs hung from the ceiling. Posters stuck on the walls. Cards sitting on a table. You've surely used these common marketing methods in the past because they've become standard practices. But your brand is far from standard or common, so why continue to only do what people expect? It’s time to think outside the box and pursue and new way to market your brand.
Floor graphics are a highly visible and attractive tool that will always engage your audience. By installing these easy-on, easy-off applications, your brand immediately communicates a variety of attention-grabbing messages that transcend the usual sales-pitch static:
You're Present and Eager: Many companies are just out for the sale, but by being highly visible and accessible, you will demonstrate a hunger for giving your audience what they've been seeking. (That fact is it's all about them!) One way this is done is by taking floor decals beyond your own walls to unexpected locations, such as trade shows, conferences, festivals, sporting events, concerts and auctions. Because floor graphics are so durable, they can accommodate heavy foot traffic and be used outdoors as well. They also can create fun for kids almost anywhere as an unexpected and eye-catching attention grabber.
You're Imaginative: Floor graphics are fully customizable tools that empower you to really get creative in delivering your brand message. Whether you go with bold colors, powerful text or even a 3-D effect, your audience is going to notice that your brand is different and worth a closer look.
You're Relevant to Today's Consumer: Your audience has high demands for innovative options that makes them feel special and valued. Your product or service may be the perfect solution to their needs, but your image and messaging must reflect the same in order to capture the attention of potential customers. Floor graphics offer a solution to demonstrating your brand's relevancy, therefore arousing the curiosity of your demanding audience.
Shaking things up can be uncomfortable what with the uncertainty that your choices can bring. But it's your audience who is relying on you to show them something new and exciting. What better way to showcase your original gadget, event or offer than with an original marketing approach? Forget the flyers. Introduce floor graphics into your efforts to get the response (and ROI) you desire.
