This is part three of a mini-series called "Refreshing Ideas," containing examples of marketing strategies different businesses have used.
The California School of Arts and Sciences was looking for items they could send to students along with their acceptance letters. They wanted to give students an opportunity to show off their love for science.
The following products were chosen:
-Stickers are such a trend, the university used inkjet technology to replicate the look of stickers on water bottles.
-Sticky notes and a highlighter pen, because it is practical for students!
-Drawstring bags for a “grab & go” option.
Fun memorable objects to go with an acceptance letter is endearing, which makes students more inclined and excited to attend this school over another. The California School of Arts was sure to consider current trends in order to appeal to student interests.